Website Performance Analysis

Do you know how your site is performing?

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Website Performance
Analysis FREE guide

In order to make the most of your web presence and maximize your online potential, it is important to get things right ‘behind the scenes’. Having a beautifully designed website with great images and sophisticated functionality will not, on its own, increase traffic and generate business.

More often than not it is the content of a website that prevents it from performing to its maximum potential. And that often means lost revenue!

Fortunately, the performance of your site can be significantly improved by careful, informed re-writing of copy, modification of titles and search terms and the addition of specific information.

Software Assistance Limited conducts website performance analysis for a range of clients from property asset management and funeral planning to hair dressers and dry cleaners. Every site can benefit from this service. There is data available on the net if you know what to look for and have the expertise and software to capture and evaluate it.

We analyse this data to determine website performance patterns and match these against your company's goals to determine the site's level of success. Even better, we can provide expert assistance to improve your site's performance.

Improvements which can dramatically improve the bottom line return on investment for your website include:

Our detailed, up to the minute analysis looks at your specific industry to ensure your site is targeting the right key words or key phrases. Using the information we gather, you can more accurately match your product or service with the actual search terms being used by your potential customers.
We also look at your competitors’ sites to compare their internet ranking results against yours and evaluate the effectiveness of their sites, allowing us to determine the necessary steps to be taken to improve your own.
Finally we perform a thorough Search Engine Optimisation report and make recommendations on where improvements should be made.

This invaluable service usually takes between 1 and 2 days to complete, after which you are sent a full report and action list.

To help monitor your website ranking and performance we also offer a monthly update report.

Website Performance Analysis - £500 per day
Monthly Update Report - £100 per month

Five Benefits of Website Performance Analysis

1. Maximise Your Return on Investment

You may already have invested significant amounts in your current website. Development and design costs can be large and it is not always easy to measure your success or justify further expenditure. Consequently, it can be tempting to see Website Performance Analysis as an expensive ‘extra’ you can’t afford.
The truth is, much of your existing investment could be completely wasted if your site is not performing to its maximum potential. No matter how impressive the design or functionality is, a website that is not marketed correctly is potentially worthless.
By taking advantage of our focused service, our consultancy fees could be recovered through increased sales in a matter of weeks or months, often generating long term positive improvements supporting the continued growth of your business.

2. Improve Your Page Ranking

Are you being ‘out-performed’ by your competitors? Are you happy with your search engine page results? How many times do you search beyond the first page of results when looking for a product or supplier?

The likelihood is, your potential customers look no further either, so it is important to raise your ranking as high as possible and maintain your position by regular monitoring and adjustment.
Website Performance Analysis helps to ‘level the playing field’.
It not only reviews your own site’s performance, but also looks at what your competitors are achieving and makes recommendations on how to match and ultimately exceed their success.

3. Focus Your Marketing Efforts

How confident are you that you are concentrating your marketing efforts in the most profitable direction? Software Assistance performs Key Phrase Analysis based on your specific industry and your organisation’s goals.

In simple terms, you get more for your money if your website or landing page has been optimised in conjunction with your marketing campaign or aims.
For example, the cost per click for a particular key phrase is lower when the relevancy of a page is high – in other words, contains that key phrase a sufficient number of times.

4. Cover All The Bases

Online business success is not just about website content. There are plenty of areas ‘behind the scenes’ you can’t see which affect performance.

Our Website Performance Analysis considers ALL aspects of your website, for example the ‘readability’ level as determined by the Flesch Reading Ease Test (a Government standard governing how easy text is to read, measuring the approximate level of education necessary to understand the web page content).

5. Stay One Step Ahead

By being in possession of all the facts, you gain control. The in-depth and up-to-the-minute information contained in a Website Performance Analysis report can give you the edge over your competition and allow you to not only interpret but also to begin to predict the needs of your customers. It gives you a starting platform, a solid basis from which to compare.

Through continuous performance monitoring and improvements, you can identify the real and current trends emerging in your industry, allowing you to respond to the changing needs of your customers. If you know what they are looking for, you can adjust your marketing and even your product / service offering accordingly.

How to Order Your Website Performance Analysis

When you are ready, please contact us and we can discuss which options will best suit your requirements, with no charge and no obligation. Once you are satisfied we can offer you a valuable service, we will arrange a meeting to begin the process, and provide our standard agreement for you to sign.

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